Redefining “Essential”: Play, Parenting and the Pandemic
2020 was a year of change, to say the very least. By now, we’re all rolling our eyes at the word “unprecedented”. How can anything be a major shift when…
Here are some examples of how we turn ideas into impact, with creative that cuts through the clutter. Your advertising should make a statement, not just noise.
Redefining “Essential”: Play, Parenting and the Pandemic
2020 was a year of change, to say the very least. By now, we’re all rolling our eyes at the word “unprecedented”. How can anything be a major shift when…
A COVID Christmas: What Does Holiday Shopping Look Like in a Pandemic?
To say that 2020 has been an impactful year on consumer behavior would be an understatement… about a year that has been anything but understated. During 2020, we have seen…
What is going on with TikTok: Part two
As we explored in the first part of this series, TikTok is a short-form video app owned by ByteDance and has over 700 million active users worldwide. TikTok has recently…
What is going on with TikTok: Part one
In late 2017, a Chinese short-form video app, TikTok, has risen from an unknown entity to one of the most popular social media platforms around the world with almost 700…
Launching BLACKPINK Collectible Dolls During COVID-19 Quarantine
COVID-19 has impacted ad agencies in many ways, almost all of them bad. It’s forced us to think creatively (kind of our job…) and act resourcefully to keep production flowing…
Social Media In The Time of COVID-19
The shift from traditional marketing to digital has been happening for some time now, and the events of 2020 have only helped push this further ahead. It’s important (now more…
Where Do We Go From Here
At this point, it is safe to say that COVID-19 has changed the world. With working from home and social distancing looking like it could become the “new normal”, where…
LinkedIn Ads: Worth The High CPCs?
LinkedIn is widely known as THE social network for professionals, boasting over 260 million monthly active users worldwide (≈1/4 of which are in the USA). This huge user base makes…
Making An Impact with Press at Events
In media relations, the best way to make an impact on the press is face-to-face interactions and events are a great way to do that. Whether it’s media events, trade…
What Advertisers Need To Know About Quora Ads
When asked what the more prominent online advertising alternatives outside of the digital duopoly (Google & Facebook) are, most digital marketers would be likely name platforms within the list of…
The Digital Duopoly
If you’re reading this, you’re probably aware that a duopoly of two little companies named Google and Facebook currently control the bulk of North American digital advertising. The dynamic duo’s…
Paid vs. Earned: Which Influencer Strategy Is Right For You?
Over the last ten years, influencer marketing has gone from an unknown tactic to a must-have in any strategy. The rapid adaptation of this new tool has left many asking,…
TV Screens: The Device YouTube Advertisers Can’t Afford To Ignore
For years, YouTube advertisers were able to segment performance data from their YouTube campaigns by the three main device categories: computers, mobile devices, and tablets. While this covered the vast…