Get Your Game On
Do you have the next game sensation on your hands? You’ll need a killer digital marketing strategy to penetrate a competitive market. Canspan BMG builds and manages sophisticated, multi-channel, data-driven advertising programs for toy and game brands big and small. We know how to reach your most valuable audience and turn them into customers – quickly and cost effectively. No tricks or gimmicks – just lots of experience, knowledge and a proven record of delivering consistently high ROI for game brands.
We offer you the peace of mind that comes from working with a specialized expert in marketing games. Talk with us and you’ll see why our clients trust us with their most valuable games and IP.
SOCIAL MEDIA ADVERTISING• Cross-platform social strategy
• Content creation
• Paid social advertising
• Campaign management
• Community management
DIGITAL / SEARCH MARKETING• Google / Bing PPC
• Amazon Ads
• Display advertising
• Retail e-commerce advertising
TELEVISION• Audience analysis
• Integrated sponsorships and promotions
• Media planning
• Discount rate media buying
DESIGN & PRODUCTION• Websites, Microsites and Landing pages
• Live and animated video production
• Sales materials and presentations
• Rich media digital ad creation
RETAIL EVENTS / EXPERIENTIAL• Product demonstrations
• Launch events
• Trade shows
• Retail sell-through programs
SAMPLING PROGRAMS• Sponsorships
• In store programs
• Event based programs
• Activation and reporting
We are very proud to work with these top games companies and brands:
Everything starts with a great product, but having a great agency partnership can be the real difference-maker in the launch of a brand. Jamie and the terrific team at Canspan BMG have been engaged, responsive, and excellent stewards for our brands. Their understanding and expertise in our industry, as well as the evolving media landscape, are excellent!
Laura Frerichs - Director of Marketing
Home Arcade Cabinet
We helped drive pre-order sales of a new arcade cabinet, with a high-performance, direct-to-consumer digital campaign that outperformed all expectations.
Mighty Pups Save Adventure Bay
As a leading publisher of family-friendly video games, Outright Games turned to Canspan BMG to support their launch of their latest PAW Patrol game with advanced digital marketing strategies.
Hot Ones Truth or Dab
Having worked with Canspan BMG to market other games of theirs such as Bad Aim and Impractical Jokers The Game, Wilder Games leaned on Canspan BMG’s Amazon Advertising expertise to ensure strong sell-through on Amazon