Why Trust CanspanBMG?
PROVEN RECORD
We have a track record of driving awareness and sales for top brands in-store and online.
360° EXPERTISE
Our team always stays on top of the latest platforms and advertising features. We know how and where to find your most valuable audience, and how to market to them along every step of the purchase funnel.
ACCOUNTABILITY
We track and report on the performance of every ad dollar spent, constantly improving the efficiency of your campaigns, and providing full visibility into your marketing program.
ONE STOP SHOP
Our in-house media planners, PR pros, creative & production team, and social media experts can fill any need for brands and licensees, making us a one stop shop for toy companies.
SOCIAL MEDIA
• Cross-platform social strategy• Content creation
• Paid social advertising
• Campaign management
• Community management
• Reporting
DIGITAL / SEARCH MARKETING
• Google / Bing PPC• Amazon Ads
• Display advertising
• Remarketing
• Retail e-commerce advertising
TELEVISION
• Audience analysis• Integrated sponsorships and promotions
• Media planning
• Discount rate media buying
DESIGN & PRODUCTION
• Websites, Microsites and Landing pages• Live and animated video production
• Sales materials and presentations
• Rich media digital ad creation
RETAIL EVENTS / EXPERIENTIAL
• Product demonstrations• Promotions
• Launch events
• Trade shows
• Retail sell-through programs
We are very proud to work with these top toy companies and brands:
Canspan BMG has been an important part of the success of our organization for over 8 years. In that time they’ve helped us bring dozens of toy products to market through the development of creative, marketing strategy and national ad campaigns. From in-store activations to PR, social media and online strategy and TV campaigns, I rely heavily on their expertise and look forward to working with them for many years to come.
Jason Mars, President
Red Planet Group
We’re beyond thrilled with the results we’ve seen from our Social Media strategies and TV / digital campaigns since handing the reins to Canspan BMG for our hit product Fingerlings. We look to Jamie and his expert team to continue driving success for our brands and retailers in the future.
Michael Yanofsky
WowWee Toys
We trust Canspan BMG with our most prestigious global brand. From content creation to community management to tactical ad campaigns, they’ve helped us make great headway with our social media marketing. We enjoy working with a single agency that can streamline and manage so many aspects of our social media program.
Renee Lee, Director Global Marketing
Zuru
Everything starts with a great product, but having a great agency partnership can be the real difference-maker in the launch of a brand. Jamie and the terrific team at Canspan BMG have been engaged, responsive, and excellent stewards for our brands. Their understanding and expertise in our industry, as well as the evolving media landscape, are excellent!
Laura Frerichs - Director of Marketing
Cepia
TOY WORK
BlackPink Collectibles
We helped Jazwares launch their line of BlackPink collectibles with a series of stop motion videos and images, and original music production – all supported by a targeted advertising program that drove sales through the roof.
Marvel Superheroes
Home Arcade Cabinet
We helped drive pre-order sales of a new arcade cabinet, with a high-performance, direct-to-consumer digital campaign that outperformed all expectations.
