The Canspan team implemented a rigorous test and learn approach to target relevant audiences and scale WowWee’s investment across digital channels. Their strategy resulted in some of the most efficient campaigns we’ve ever run to-date, delivering extraordinarily low CPVs, with better- than-benchmark click-through to retail.
![](https://canspan.com/wp-content/uploads/2024/02/2024-MSA-Partner-Program-Badge-Select.png)