By Eric Zentner Contributed to by Eric Berman In the swiftly evolving landscape of digital marketing and design, modern AI art tools have emerged as game-changers, transforming the way marketing…

By Eric Berman Contributed to by Riley Wallace As a marketer and agency guy who has been around long enough to remember running ad campaigns in the pre-digital era –…

2020 was a year of change, to say the very least. By now, we’re all rolling our eyes at the word “unprecedented”. How can anything be a major shift when…

To say that 2020 has been an impactful year on consumer behavior would be an understatement… about a year that has been anything but understated. During 2020, we have seen…

As we explored in the first part of this series, TikTok is a short-form video app owned by ByteDance and has over 700 million active users worldwide. TikTok has recently…

In late 2017, a Chinese short-form video app, TikTok, has risen from an unknown entity to one of the most popular social media platforms around the world with almost 700…

COVID-19 has impacted ad agencies in many ways, almost all of them bad. It’s forced us to think creatively (kind of our job…) and act resourcefully to keep production flowing…

The shift from traditional marketing to digital has been happening for some time now, and the events of 2020 have only helped push this further ahead. It’s important (now more…

At this point, it is safe to say that COVID-19 has changed the world. With working from home and social distancing looking like it could become the “new normal”,  where…

LinkedIn is widely known as THE social network for professionals, boasting over 260 million monthly active users worldwide (≈1/4 of which are in the USA). This huge user base makes…

In media relations, the best way to make an impact on the press is face-to-face interactions and events are a great way to do that. Whether it’s media events, trade…

When asked what the more prominent online advertising alternatives outside of the digital duopoly (Google & Facebook) are, most digital marketers would be likely name platforms within the list of…

If you’re reading this, you’re probably aware that a duopoly of two little companies named Google and Facebook currently control the bulk of North American digital advertising. The dynamic duo’s…

Over the last ten years, influencer marketing has gone from an unknown tactic to a must-have in any strategy. The rapid adaptation of this new tool has left many asking,…

For years, YouTube advertisers were able to segment performance data from their YouTube campaigns by the three main device categories: computers, mobile devices, and tablets. While this covered the vast…