Toy Marketing Agency - Canspan BMG

Trusted by Top Toy Brands

Since 2012 Canspan BMG has had a dedicated focus on the toys and games space, growing our client base and our resources for companies in North America and abroad. We’re a fun loving group that takes your marketing seriously.

Why do brands love working with us?

One Stop Shop

Our in-house media planners, PR pros, creative team and social media experts can fill any need for brands and licensees.

Proven Record

We have a 12 year track record of driving awareness and sales for top toy and game companies - in-store and online.

360° Expertise

Our small group of experts work together to build cohesive performance marketing programs. We can find your most valuable audience at every stage of the purchase funnel.

Accountability

We’re constantly improving the efficiency of your media campaigns, proactively identifying new ways to boost ROI. We track and report on every dollar spent, providing full visibility into your ad budgets and performance.

One Stop Shop

Our in-house media planners, PR pros, creative team and social media experts can fill any need for brands and licensees.

Proven Record

We have a 12 year track record of driving awareness and sales for top toy and game companies - in-store and online.

360° Expertise

Our small group of experts work together to build cohesive performance marketing programs. We can find your most valuable audience at every stage of the purchase funnel.

Accountability

We’re constantly improving the efficiency of your media campaigns, proactively identifying new ways to boost ROI. We track and report on every dollar spent, providing full visibility into your ad budgets and performance.

Paid Digital Advertising

SEM / PPC
Google Ads
Amazon Ads
YouTube
Retail / E-tail
In-App

Creative Production

Graphic Design
Web Design & Dev
Copywriting
Video Production
Content Creation

Social Media Marketing

Cross-Platform Strategy
Media Planning
Paid Social Advertising
Community Management
Influencer Programs

PR & Influencers

Trade & Traditional Media
Consumer Media
Influencer Programs
Creator Programs
Event Management

We’re proud to work with these top toy companies and brands

Reviving 90s Nostalgia:  A Case Study on GigaPets’  Comeback Through  Amazon Advertising

Over 30 Toy of the Year
Winners and Finalists since 2017

We trust Canspan’s expertise across all platforms to help us meet our objectives. Their exceptional campaign performance, budget management, communication, and insights set them apart from others.

Nico Blauw

President

BOTI Global

We were thrilled with Canspan’s ability to effectively reach our target market across different platforms and surpass all campaign KPI goals.

Darryl Lai

Vice President

YuMe Toys

Everything starts with a great product, but having a great agency partnership can be the real difference-maker in the launch of a brand. Jamie and the terrific team at Canspan BMG have been engaged, responsive, and excellent stewards for our brands. Their understanding and expertise in our industry, as well as the evolving media landscape, are excellent!

Laura Frerichs

Chief Marketing Officer

Cepia

Canspan BMG has been an important part of our organization for over 5 years. They’ve helped us bring dozens of toy products to market through creative development, marketing strategy, and national ad campaigns. I rely heavily on their expertise and look forward to working with them for years to come.

Jason Mars

President

Red Planet Group

Our social media presence has grown exponentially from the creative and marketing expertise Canspan has flawlessly executed during our partnership.

Jennifer Mines Kamen

Vice President

Iscream

We’re beyond thrilled with the results we’ve seen from our social media strategies and digital campaigns since handing the reins to Canspan. We look to Jamie and his team to continue driving success for our brands and retailers in the future.

Michael Yanofsky

Director of Sales

Wowwee

We trust Canspan BMG with our most prestigious global brand. From content creation to community management to tactical ad campaigns, they’ve helped us make great headway with our social media marketing. We enjoy working with a single agency that can streamline and manage so many aspects of our social media program.

Scott Bachrach

President & CEO

Tastemakers (Arcade1Up)

The Canspan team implemented a rigorous test and learn approach to target relevant audiences and scale WowWee’s investment across digital channels. Their strategy resulted in some of the most efficient campaigns we’ve ever run to-date, delivering extraordinarily low CPVs, with better- than-benchmark click-through to retail.

Julian Kosma

Audience Insights & Aquisition Manager

Wowwee

We trust Canspan BMG with our most prestigious global brand. From content creation to community management to tactical ad campaigns, they’ve helped us make great headway with our social media marketing. We enjoy working with a single agency that can streamline and manage so many aspects of our social media program.

Renee Lee

Director of Gobal Marketing

Zuru

I just wanted to say thank you! Your team has done an amazing job from the creative, to PR, to the digital marketing, etc. Canspan BMG is a true pleasure to work with and I look forward to continuing our relationship.

Scott Bachrach

President & CEO

Tastemakers (Arcade1Up)

Over 30 Toy of the Year
Winners and Finalists since 2017

We trust Canspan’s expertise across all platforms to help us meet our objectives. Their exceptional campaign performance, budget management, communication, and insights set them apart from others.

Nico Blauw

BOTI Global

Canspan BMG has been an important part of our organization for over 5 years. They’ve helped us bring dozens of toy products to market through creative development, marketing strategy, and national ad campaigns. I rely heavily on their expertise and look forward to working with them for years to come.

Jason Mars

Red Planet Group

Our social media presence has grown exponentially from the creative and marketing expertise Canspan has flawlessly executed during our partnership.

Jennifer Mines Kamen

Iscream

We’re beyond thrilled with the results we’ve seen from our social media strategies and digital campaigns since handing the reins to Canspan. We look to Jamie and his team to continue driving success for our brands and retailers in the future.

Michael Yanofsky

Wowwee

The Canspan team implemented a rigorous test and learn approach to target relevant audiences and scale WowWee’s investment across digital channels. Their strategy resulted in some of the most efficient campaigns we’ve ever run to-date, delivering extraordinarily low CPVs, with better- than-benchmark click-through to retail.

Julian Kosma

Wowwee

We trust Canspan BMG with our most prestigious global brand. From content creation to community management to tactical ad campaigns, they’ve helped us make great headway with our social media marketing. We enjoy working with a single agency that can streamline and manage so many aspects of our social media program.

Scott Bachrach

Tastemakers (Arcade1Up)

We were thrilled with Canspan’s ability to effectively reach our target market across different platforms and surpass all campaign KPI goals.

Darryl Lai

YuMe Toys

I just wanted to say thank you! Your team has done an amazing job from the creative, to PR, to the digital marketing, etc. Canspan BMG is a true pleasure to work with and I look forward to continuing our relationship.

Scott Bachrach

Tastemakers (Arcade1Up)

Everything starts with a great product, but having a great agency partnership can be the real difference-maker in the launch of a brand. Jamie and the terrific team at Canspan BMG have been engaged, responsive, and excellent stewards for our brands. Their understanding and expertise in our industry, as well as the evolving media landscape, are excellent!

Laura Frerichs

Cepia

We trust Canspan BMG with our most prestigious global brand. From content creation to community management to tactical ad campaigns, they’ve helped us make great headway with our social media marketing. We enjoy working with a single agency that can streamline and manage so many aspects of our social media program.

Renee Lee

Zuru