Canspan BMG and Hape Toys Announce Partnership Agreement for Second Half of 2024

[Montreal, June 11, 2024] – Canspan BMG, a leading advertising and marketing agency in the toys and games space, is excited to announce a new partnership with Hape Toys, the world-renowned manufacturer of high-quality, sustainable children’s toys. This strategic alliance, set for Q3 and Q4 of 2024, will focus on promoting Hape’s preschool and infant products, with many new items set to hit the market this fall.

The objectives of this partnership are to successfully launch Hape’s new retail products, and drive sales at major US retailers, while also building brand awareness across North America. Canspan BMG will manage all paid digital and social media campaigns, influencer programs, as well as content and creative development.

Fred Jordan, Director of Marketing at Hape, expressed enthusiasm about the collaboration, stating, “We were looking for an agency that has the team, experience, and abilities to help Hape strategically achieve our objectives for 2024 and drive momentum into 2025. Canspan clearly demonstrated their knowledge and passion and created a marketing plan that was truly unique and laser-focused. We are committed to this partnership.”

Jamie Berman, President of Canspan BMG, added, “Working with a company like Hape is a great addition to our agency’s client roster. For the past few months we’ve been working on a comprehensive strategy for Hape. We’re thrilled to have the opportunity to now execute our plan, together with their dynamic marketing team.”

About Hape Toys

Hape Toys is a world-renowned manufacturer of high-quality, sustainable children’s toys. Founded in 1986 by Peter Handstein, Hape is committed to producing safe, durable, and eco-friendly toys that inspire creativity and developmental learning in children of all ages. With a global presence, Hape Toys adheres to the highest standards of safety and sustainability, using renewable materials and water-based paints. The company’s innovative designs and dedication to sustainability have earned numerous awards and accolades. Hape Toys continues to delight children and parents alike with products that are as educational as they are fun. For more information, visit

About Canspan BMG

Canspan BMG serves as a one-stop-marketing and advertising shop for toy and game brands. As a full-service creative agency with a data-driven core, an experienced team of subject matter experts, and tailored programs for every client, we have the expertise to cut through the noise and drive sales at retail or online. Learn more at

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