The Lever App helps people manage their debt and liabilities all from one place. Lever uses AI to find and recommend personalized repayment options to anyone with a student loan, credit card debt, or other liabilities.

Canspan BMG was hired to create and execute a comprehensive digital marketing campaign designed to drive downloads of the app among potential users. A video and a series of social and Google ads were created, using only stock image assets and original animation for video.